Company: Craig Industries, Inc.

Classification: Full Time

Shift: First

Description

Craig Industries, Inc., a growing manufacturer in the building materials industry, is looking to hire a Marketing Specialist. Primary responsibility of the Marketing Specialist will be the expansion of business with new and existing customers in the heavy food equipment, refrigeration, communication and industrial industries.

The Marketing Specialist will be responsible for:

• Thoroughly knowing our products, markets, competitors and go-to-market strategies;
• Conducting market research to assist in sales growth and capturing new opportunities;
• Analyzing market data to assist with guidance and direction for sales and marketing efforts;
• Analyzing competitor product offerings and go-to-market strategies to assist sales team in maintaining and growing sales;
• Managing tradeshow booth, travel, promotions, special events, etc.;
• Ordering promotional material, such as brochures, catalogs, letterhead, apparel and any other necessary promotional items to assist with sales team and brand awareness;
• Working with Creative Director to write publish blog posts;
• Collaborating with Creative Director to establish and continually update the content and look of promotional materials;
• Conducting any other tasks deemed important to promoting the company and growing sales.

Specialized Skills/Qualifications:

• Thorough knowledge of Microsoft Office Suite;
• Experience with Market Research and Analytics;
• Experience with Search Engine Marketing;
• Ability to create email marketing campaigns;
• Excellent writing skills;
• Ability to understand technical data and products;
• Ability to understand and use a variety of software programs;
• Excellent organizational skills.

The successful candidate will be a motivated self-starter who is extremely detail-oriented, efficient and enjoys working with people. We are looking for someone with an entrepreneurial spirit who loves the challenge of growing market share through innovative ideas and data driven metrics.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Pay Starting at $20.00 per hour based on experience.  Health Insurance, PTO, Dental, Vision, 401(k), Life Insurance, HSA